Alex Collier & Joshua Smoak (aka Eastward Music) is a Charleston, SC-based music composition studio led by award-winning composers Alex Admiral Collier and Joshua Smoak. With a wealth of experience, the duo produces original music for a wide range of media, specializing in long and short-form documentaries, advertising, and film.
After studying film score and production at Berklee College of Music, Collier and Smoak returned to Charleston to launch their own agency. As the sole operators of Sunday Entertainment, they have since composed a range of diverse music with notable placements including Google, Got Milk?, Honda, Nature Valley, American Express, TOMS Shoes, Hallmark, Liberty Mutual, PGA, Quiksilver, Brita, among others.
Both skilled composers and multi-instrumentalists in their own right, the duo are involved in many outside projects. Collier was tapped for his organ skills in Lunch + Recess’ short film King of Instruments featuring collaborations with The Jingle Punks Hipster Orchestra which featured covers of Frank Ocean, Bon Iver, Kanye West, Vampire Weekend, and more.
In 2013, Collier and Smoak decided to take their passion a step further and launch their studio, Eastward Music, growing their team to include both established and emerging composers, classical and jazz musicians, vocalists, and studio owners.
March 2015 brought about Eastward Music’s full-length score in Dorian Warneck’s Color of Fire, the intimate tale and unique perspective of Warneck’s father grappling with his post-war life after service in the German army. The score delicately, yet deliberately carries the weight of Warneck’s award-winning documentary.
2015 pushed forward strongly for Eastward Music with their original piece, Undersong, landing Vimeo’s Staff Pick with 50k views, as well as their score for the South Carolina Education Lottery commercial, earning the studio an ADDY award for Best Original Music.
The studio is growing its repertoire with a series of WW. ads, feature-length documentaries, and short films.
When did the journey start for you?
Josh: When was the earth created?
Alex: When I met Josh in grade school.
Who are some composers/artists you pull inspiration from?
Josh: This would be a lot easier if we could just share a Spotify playlist. Hans Zimmer, all of them mugs from the ‘90s but especially Thomas Newman, James Horner, Harry Gregson Williams, Rachel Portman, and new composers like Olafur Arnalds, Nils Frahm, Johann Johannsson, Daniel Pemberton, etc.
What's the strangest method you've used to get the perfect sound?
Josh: We've been inside of the Bedient pipe organs at the cathedral of St. John the Baptist in Charleston, SC., we've torn bikes apart for our score Backpedal, and we've had to work late to not disturb the lawyers in our building.
What do you do to decompress after a long day in front of the monitors?
Alex: I always go back and listen to Mark Isham’s score for Crash.
Which instrument(s) do you have the most fun playing?
Josh: Mostly the only ones I know how, but drums.
Alex: The Pipe organ.
What was your latest gear purchase?
Josh: A portable crib.
Alex: Moogerfooger delay.
What's your favorite piece of gear in your studio?
Alex: Apollo duo and the plug-ins!
Is there a piece of music you're most proud of?
Josh: The SC Lottery feat. Anna Mossman Smoak.
Alex: There is a piece I wrote for the Tokyo Sonata film trailer where I used spoons instead of hi-hats and I love how it blended with the dialogue, fx, and music.
Other than your studio, where does inspiration most often strike? (or rather "Where is the second most common place you come up with ideas?")
Josh: The car.
Alex: Usually any place where you can’t run and immediately put your ideas down.
What are two things you're most proud of? One musical/professional, one personal. No humility allowed.
Josh: Professionally, the first full-length independent film with good friend Dorian Warneck, Color of Fire. Personally, both kids.
Alex: Professionally, having built a long career in music and having our music heard throughout the world. Personally, maintaining lifelong friendships.
If you could join any band, past or present, which would it be and why?
Josh: A member of the 1993 original scoring stage recording of John Williams' Jurassic Park, but not the first trumpet player.
Alex: What Josh said but also I’d want to be in any band with Quincy Jones, from any era.
What's the coolest or strangest experience your music has given you?
Josh: Alex being on the set of Netflix Outer Banks
Alex: I got to play trumpet in the movie The Notebook and I got to meet most of the actors plus the composer, Aaron Zigman.
In your opinion, what's a score (or soundtrack) that is better than its movie?
Josh: The Host (2013, USA Version).
Alex: The Power of One - Hans Zimmer.
What's your favorite score of the past year?
Josh: I am going to extend this to 2019:
Nicholas Britell - The King
Emile Mosseri - The Last Black Man in San Francisco
Jung Jaeil - Parasite
Thomas Newman - 1917
Alex: Nicholas Britell’s Succession.
What's your favorite score of all time?
Josh: Shawshank Redemption
Alex: The Patriot by John Williams.
Who is your favorite composer and why?
Josh: John Williams! I grew up in the '80s/90's so no "why" needed.
Who is your "guilty pleasure" artist?
Josh: Taylor Swift
Alex: It’s Adele for me.
Who is your dream composer dinner guest and why?
Josh: Hans Zimmer - unreal night, drinks all around, great food, great stories, etc.
Alex: John Williams - I just want him to eventually sing what’s in his head. Can we have them both over?
What's the oddest job you've ever had?
Josh: Visitors center ticket taker at Middleton Place Plantation in Chs, SC.
Alex: I played in a brass quintet at a Taco Bell for the Spoleto festival. Definitely wasn't the right demographic. Smh.
What are your other hobbies when you're not in the studio?
Josh: Probably for the both of us, cooking. Taking headphones off and listening to the world, especially my wife singing and playing guitar every night.
Alex: Grilling and doing yard work. I can do both all day.
If you were stranded on a desert island with one album on your Walkman that somehow never ran out of power, what would it be?
Josh: Kacey Musgraves's Golden Hour or Dr. Dre’s The Chronic depending on my mood on the island. I'd also probably try to take it apart at some point to use the endless power source to get off the island and listen to other albums again.
Alex: Issac Hayes Hot Buttered Soul. I think that would give me the peace to be on the island forever.
What is the best advice you’ve been given?
Josh: I'll leave this to Alex as his advice is usually the best.
Alex: Never let them see you sweat. This will allow you to make it out of any situation and even find success.