Blogs

Advertising Background

Pay attention the next time an ad comes on TV. Do you hear background music that matches the type of ad being played? Now imagine if background music wasn’t added at all. Most commercials would sound like they were missing something, and they would be! They would be missing the vital background music that makes an ad captivating and engaging. That’s what makes advertising music so crucial to the TV ad. Music is crucial to advertising and branding, it plays a huge role in grabbing the audience’s attention and retaining it.

What is Music Supervision?

Movies, television, video games, and advertisements all use music to provide the audience with a memorable experience. To ensure the audience receives the best experience, the music will need to be carefully and strategically chosen by someone who has knowledge of music placement, music licensing, and the overall importance that music plays in the production.

What is Sound Design?

Sound design is the process of recording, editing, and mixing various sound elements and musical pieces for all types of visual media, including in a feature film, television, advertisements, video games and live performance, like theater. For sound design to work, a sound designer and sound design team must know a variety of sound techniques and elements and when to use them.

How to Get Music on TikTok?

To stay relevant on social media, you need to be on all the latest platforms. The latest and fastest-growing social media platform is the music-centric app TikTok, with an estimated 1 billion users. That’s a lot of potential exposure!

Film & TV Composer Agency

There is an immeasurable number of composers who can be hard to find. Not from any fault of their own, but because it is sometimes difficult for film and TV composers to market themselves and their talents within an opaque industry.

8 Reasons Why Jingles are Powerful in Advertising

Like most people, you have that one jingle that has become your earworm. It gets stuck in your head and keeps playing, or, as soon as you hear it you can't help but sing along.

The Journey of a Song in Advertising: How to Get Your Music on Commercials

Although the internet has vastly widened the advertising landscape, many big brands still rely heavily on broadcast TV commercials. The majority of TV shows feature highly competitive music spots. As such, it can be challenging to get your music on such commercials.

What is Sonic Branding?

How many brands do you recognize simply from a tune or melody that is played? When you think about it, there are probably a lot more than you realize.

What Song License Do I Need for a Podcast?

What makes a good podcast is a combination of commentary and audio clips. You will need to obtain a song license to play music and audio clips in a podcast. There are different types of song licenses you can choose for different purposes in your podcast. These include sync licenses, fair uses licenses, and live music publishing licenses.

What Song License Do I Need for a Kickstarter or Other Crowdfunding Campaign?

Any time you add someone else’s music to a project, you run the risk of copyright infringement. This applies to crowdfunding. Crowdfunding is when you ask for small donations from people on the internet to help pay for a project you have created.

What Song License Do I Need for a Business or Brand?

Music streaming apps like Spotify and Pandora should allow you to play music anywhere for any reason, right? Unfortunately, it’s a bit more complicated than that, especially if you’re playing music for a business or brand. So, before you begin streaming your favorite Spotify station at your new business location for your patrons, you need to read this.

What Makes Good Sound Design?

No matter how beautiful the visuals are, a film needs great sound design to provide an immersive experience to the audience.

Why Is Sonic Branding Important?

Have you ever heard a sound that brings back old memories or provokes certain images? Sound is the native language of the brain which is processed twenty to a hundred times faster than visual input. In fact, hearing is the most responsive human sense, and listening to a sound can help predict what we are about to see.

How to License Music Legally for TikTok Videos?

TikTok has become one of the most popular and fastest-growing social media platforms, especially among the younger crowd. It has massively grown in the last few years and now stands above Facebook, Google, and other tech giants.