Pay attention the next time an ad comes on TV. Do you hear background music that matches the type of ad being played? Now imagine if background music wasn’t added at all. Most commercials would sound like they were missing something, and they would be! They would be missing the vital background music that makes an ad captivating and engaging. That’s what makes advertising music so crucial to the TV ad. Music is crucial to advertising and branding, it plays a huge role in grabbing the audience’s attention and retaining it.